Est. 2019 · Letter no. 001A beauty supply,
A beauty supply,
briefly.
We opened a small shelf in Seoul, Brooklyn, and Lisbon. It grew sideways, not upward. This is our letter to you — brief, honest, with a small flower pressed inside the envelope.
“We make beauty supplies the way we'd write a letter to a friend — briefly, honestly, and with a small flower pressed inside the envelope.”
4
Shelves
620
SKUs this week
2,150
Ingredients banned
Principles
Small shelf, slow edits.
Briefly
Four categories, not fourteen. If it doesn’t earn a place on the shelf, it leaves.
Honestly
Full ingredient lists. Clear use cases. No “clinically proven” where it isn’t.
Kindly
Refills on what you already love. A handwritten card in every order.
Sideways
We grow by opening new counters, not by stretching the catalog past its meaning.
Open the shelf.
Four drawers. Pick any one.