SS26 · Shelf 01Soft power,
Soft power,
head to toe.
A tightly-edited beauty supply, open four shelves wide. Pick a drawer — we'll keep it brief and we'll keep it kind.
01 / 0418 items
Ritual
Hair/ silk→
02 / 0422 items
Lotion
Skin/ still→
03 / 0414 items
Face
Makeup/ soft→
04 / 049 items
Lacquer
Nails/ quiet→
620 SKUs on the shelf this weekEST. 2019 · SEOUL · BROOKLYN · LISBON
Bestsellers
The ones they kept reordering.
Four repeat purchases, ordered alphabetically by shelf.
Limited · Apr 20 – May 04EVENT · 014
The Pressed Rose
Archive Sale.
Six shades from last year's archive, pressed into new glass. While they last — and only here, never in the nav.
NO. 01Ballet
NO. 02Peonies
NO. 03Dusk
NO. 04Briar
NO. 05Wine
NO. 06Ink
New · Week 16
Freshly unpacked.
Six arrivals, photographed on the kitchen counter (as always).
nails
Briar Polish
A cool nude, one-coat opaque.
$18
nails
Letter No. 12 Polish
A deep wine, glossy finish.
$18
nails
Base Coat Essential
Ridge-filling, lightly strengthening.
$14
nails
Matte Top Coat
Velvet finish in one stroke.
$16
nails
Pressed Rose Polish
Shade 04, the archive favorite.
$18
makeup
Letter Paper Highlighter
Satin wash, no glitter.
$32
Est. 2019
A beauty supply, briefly.
We opened a small shelf in Seoul, Brooklyn, Lisbon. It grew sideways, not upward.
“We make beauty supplies the way we'd write a letter to a friend — briefly, honestly, and with a small flower pressed inside the envelope.”
4
Shelves
620
SKUs this week
2,150
Ingredients banned