SS26 · Shelf 01Soft power,
Soft power,
head to toe.
A real beauty supply — hair to toe. Seven shelves: care, tools, wigs, skin, body, makeup, nails. Everything we'd stock for ourselves.
01 / 0725 items
Care
Hair/ silk→
02 / 0712 items
Styling
Tools/ heat→
03 / 0718 items
Extensions
Wigs/ new→
04 / 0722 items
Lotion
Skin/ still→
05 / 0714 items
Shea
Body/ soft→
06 / 0714 items
Face
Makeup/ soft→
07 / 079 items
Lacquer
Nails/ quiet→
620 SKUs on the shelf this weekEST. 2019 · SEOUL · BROOKLYN · LISBON
Bestsellers
The ones they kept reordering.
Four repeat purchases, ordered alphabetically by shelf.
Limited · Apr 20 – May 04EVENT · 014
The Pressed Rose
Archive Sale.
Six shades from last year's archive, pressed into new glass. While they last — and only here, never in the nav.
NO. 01Ballet
NO. 02Peonies
NO. 03Dusk
NO. 04Briar
NO. 05Wine
NO. 06Ink
New · Week 16
Freshly unpacked.
Six arrivals, photographed on the kitchen counter (as always).
body
Lightweight Body Oil
Silky dry-finish oil.
$32
body
Coffee + Sugar Body Scrub
Once-a-week in-shower exfoliant.
$26
body
Cocoa Butter Stick
For elbows, knees, ashiness.
$12
body
Coconut Oil Body Wash
Sulfate-free, softly sweet.
$16
body
Shea Butter Body Lotion
Thick cream, vanilla + shea.
$22
wigs
Wig Cap Set, 5-Pack
Breathable nylon mesh.
$7
Est. 2019
A beauty supply, briefly.
We opened a small shelf in Seoul, Brooklyn, Lisbon. It grew sideways, not upward.
“We make beauty supplies the way we'd write a letter to a friend — briefly, honestly, and with a small flower pressed inside the envelope.”
4
Shelves
620
SKUs this week
2,150
Ingredients banned